Graphic Design &
Design without strategy is art. Strategy without design is a botched job. Beginning with good strategy and executing with good design gives your project a fighting chance.
And I’m a fighter.
I constantly question and refine the intention behind each decision to create functional and beautiful brand experiences.
I'm a final year Graphic Design student at Humber College in Toronto, Canada. Well, really, it's in Etobicoke. But we're just going to call it Toronto.
I have a passion for tackling difficult problems and creating effective solutions. And if that sounded like a typical student trying to appear smarter than they actually are, then I'm sorry. But it's true. I believe that difficult problems produce extraordinary work. That's why I always try to push myself beyond my personal boundaries in each and every project in order to develop my skills.
Awards and Recognition
Things I've Said
RGD Minds of Design Podcast: Branding
Renowned Canadian industry professionals discuss project briefs, client negotiations, and how the world of branding has changed over the last 30 years. Hosted by Jordan Jackson. Joined by Scott Christie, Bob Hambly, and Vanessa Eckstein.
Students of Design: Episode 3 (Ft. Angela Li)
As part of my podcast highlighting Canadian design students, I sat down with 2017 YSDN grad turned Facebook Product Designer, Angela Li. In this episode, we talk about everything from Marcel Duchamp's famous urinal to defining 21st-century design.
Things I've Written
Students: Your Portfolio Doesn't Matter
Who doesn't love a hot take? My advice on why you should focus less on kerning type, and more on other factors that can help you get hired right after school.