Project Information +

Branding
Aktiv Grotesk Type Specimen:
Postmodern Athletics

2018
Student Work

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Insight

For product naming, we tapped into elements that were shared by both humans and lions. Instincts. A primal, innate, and fixed pattern of behavior in response to external stimuli.

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Insight

For product naming, we tapped into elements that were shared by both humans and lions. Instincts. A primal, innate, and fixed pattern of behavior in response to external stimuli.

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Jordan Jackson

Jordan Jackson

Jordan Jackson

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