Target wanted to launch their first electronics and accessories brand. The new line would offer a full range of 150 moderately-priced products to showcase emerging design ideas in consumer tech.
Target’s Creative Team invited COLLINS to develop the brand strategy, identity, and design program. Our goal was to expand Target’s relationship with their guests through new, high-quality products that addressed the need for novelty, simplicity, and joy.
Simple design and packaging framing the product’s vibrant colors, lively form, and inventive details were the answer. We wanted to help Target’s guests find more delight in the everyday products that connect them with friends and family.
Branding Aktiv Grotesk Type Specimen: Postmodern Athletics