Lion Athletics is a design-driven athletic supplements & lifestyle company. Co-Founded with my business partner and friend, Curtis Colbary, I served as the Creative Director and Designer for the company. I developed and curated every aspect of the brand. Identity & packaging design, art direction, marketing, and PR.
Sports Supplements is a niche, yet crowded market. People have their go-to products, and only switch unless something truly unique is being offered. If a new brand is going to be introduced, it needs to be seen as a clear differentiator to its competitors.
In a market where brands and products are focused on bulk, power, and in-your-face marketing techniques, Lion took a new approach. One focused on confidence, not braggadocio. On ambition, not aggression. And on clarity, not confusion.
Photography: Nic Latulippe
Product Development: Curtis Colbary